Impact on User Acquisition:

• User Frustration: Potential users are left confused and frustrated when they cannot complete the sign-up process.

• High Drop-off Rates: Many users abandon the sign-up process entirely due to the inability to authenticate via Google.

• Lost Opportunities: Each failed sign-up attempt represents a lost opportunity to onboard a new user, which significantly impacts our growth metrics.

• Negative Perception: Repeated failures can lead to a negative perception of Stck.me's reliability and user experience.

Instagram In-App Browser Limitation:

The Instagram in-app browser restricts the redirection necessary for Google to complete the authentication process.

This restriction interrupts the flow, preventing users from being redirected back to Stck.me with the necessary authentication token.

Case Study: Impact on a Campaign

Scenario:

• A popular Instagram creator with 500,000 followers posts about Stck.me, encouraging their audience to sign up.

• Out of 10,000 followers who attempt to sign up via the Instagram in-app browser, approximately 7,000 use Google authentication.

• Due to the redirection issue, these 7,000 potential users fail to complete the sign-up process.

• Only a fraction of these users might attempt to open an external browser to retry the sign-up, resulting in a significant loss of potential users.

Quantitative Impact:

• Failed Sign-ups: 7,000 users

• Potential Conversions Lost: Assuming a 20% conversion rate, 1,400 active users lost.

• Revenue Impact: If each active user is valued at $10 per month, the revenue loss amounts to $14,000 per month.

Results

1. User Adoption Rate:

   • Metric: Percentage increase in the number of new users.

   • Positive Result: A 33.6% increase in user adoption, indicating that more people are discovering and signing up for Stck.me.

2. Conversion Rate:

   • Metric: Percentage of users who successfully complete the sign-up process.

   • Positive Result: A conversion rate improvement from 30% to 63.6%, demonstrating a higher success rate in user sign-ups.

3. User Frustration Reduction:

   • Metric: Decrease in the number of support requests or complaints related to sign-up issues.

   • Positive Result: A significant reduction in user complaints regarding sign-up failures, showing enhanced user satisfaction and fewer frustrations.

4. Financial Impact:

   • Metric: Additional monthly revenue generated from new users.

   • Positive Result: An increase of 15% in additional monthly revenue due to higher sign-up completion rates.

Even More(next steps) ...

Technical Collaboration[long term]: Engage with Instagram's technical team to discuss potential improvements or permissions needed for the Instagram in-app browser to support Google authentication redirection.

Conversion Rates:Continuously track the conversion rates before and after implementing the warning message.

User Feedback:Collect and analyze feedback from users who encounter the warning message to understand their experience and any issues they still face.

Support Requests:Monitor the number of support requests related to sign-up issues to gauge the effectiveness of the warning message in reducing user frustration.

Message Variations:Conduct A/B tests with different versions of the warning message to determine which wording, design, and placement yield the highest conversion rates. Compare the performance of each variation based on user compliance rates, sign-up completion, and overall user satisfaction.