Problem Statement

  • The existing earnings page for content creators was plagued with several usability and clarity issues.

  • Key problems included unclear labeling of current estimated revenue, a lack of information regarding timezones, opaque revenue breakup with deductions, and an unclear payout schedule.

  • Additionally, the transaction history was poorly organized, and previous earnings data lacked consistency in timezone reporting.

  • These issues led to confusion and frustration among creators trying to understand their earnings and payout schedules.

Goals

The primary goals of the earnings page redesign were to:

  • Provide a clear and accurate representation of current estimated revenue along with the applicable date range.

  • Inform creators that all time-related data is presented in UTC.

  • Immediately display a detailed breakdown of current revenue, including all deductions.

  • Use precise labels such as 'estimated' and 'approximate' to set correct expectations.

  • Offer a tentative payout date, considering buffer days for processing.

  • Educate creators about potential changes to payout dates due to factors like holidays and weekends.

  • Present a clear and organized history of previous monthly earnings, maintaining consistency in timezone reporting.

  • Display transaction history in a clear, descending chronological order.

Research

To address these issues, comprehensive research was conducted, which included:

  • User Feedback Analysis: Gathering feedback from creators through surveys and support tickets to identify specific pain points and common areas of confusion.

  • Competitive Benchmarking: Analyzing the earnings pages of leading platforms to understand industry standards and best practices.

  • Usability Testing: Conducting usability tests with a select group of creators to observe how they interacted with the current earnings page and identify areas for improvement.

  • Consultation with Finance Team: Collaborating with the finance team to ensure all financial information and processes were accurately represented and transparent.

Old Designs

Before we dive into the new designs and potential solutions, let's take a look at the old designs.

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Old - Earnings page
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Old - Earnings page [mobile view]

Solution [New Designs]

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New - Earnigs page
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New - Earnigs page

While working on the new earnings page, we identified a significant opportunity to boost growth by increasing the number of pro users. The platform fee for non-pro users is 25%, whereas for pro users, it is as low as 10%. We can leverage this difference as a unique selling point to encourage users to upgrade to a pro subscription. By highlighting the potential savings, such as "$xx,xxx" that users could have saved if they were pro users, we can effectively promote the benefits of the pro subscription and drive more upgrades.

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New - Earnigs page [Non-Pro user]

Results

The redesigned earnings page successfully addressed the identified issues and achieved the set goals:

  • Clear Revenue Labeling: The current estimated revenue is now clearly labeled, accompanied by the specific date range it covers.

  • Timezone Clarity: Creators are informed that all times are presented in UTC, reducing confusion about time-based data.

  • Revenue Breakup and Deductions: The page now immediately shows a detailed revenue breakup with all deductions transparently listed.

  • Use of Precise Labels: Labels such as 'estimated' and 'approximate' are used wherever applicable to manage expectations.

  • Tentative Payout Date: The page provides a tentative payout date, accounting for buffer days and potential delays.

  • Education on Payout Variability: Information is provided to educate creators that payout link dates may change due to holidays, weekends, and other factors.

  • Historical Data Consistency: The history of previous monthly earnings is presented clearly, with timezone consistency (UTC) reinforced.

  • Organized Transaction History: The transaction history is displayed in a clear descending chronological order, making it easy for creators to track their earnings over time.

Even More(next steps) ...

To further enhance the earnings page, the next steps include:

Pro Subscription Promotion: Highlighting the benefits of a pro subscription to increase user upgrades. Noting that non-pro users face a platform fee of 25%, while pro users benefit from a fee as low as 10%. By showing creators how much they could have saved, such as "$xx,xxx" if they were pro users, we can use this as a unique selling point to encourage more users to subscribe.

Ongoing User Feedback: Continuously collecting and analyzing user feedback to identify any new pain points or areas for further improvement.

Advanced Analytics Integration:Integrating advanced analytics to provide creators with deeper insights into their earnings trends and performance metrics.

Localization Enhancements:Considering localization options to display earnings data in local timezones, while still providing UTC as a reference.

Automated Notifications:Implementing automated notifications to alert creators of any changes to their payout schedules or discrepancies in their earnings data.